Digital Marketing

Muze’s marketing solutions involve in-depth planning, budget-focused strategy implementation, and comprehensive reporting.

  • Muze steps foot in the shoes of a potential client (if we aren’t a client already). We research, we learn, we buy…we learn about your business by being an actual customer. We also analyze your closest competition. This information helps us develop marketing plans that are effective and differentiated.

  • Muze develops content that raises brand awareness and develops brand ambassadorship. Content needs to be unique, consistent, and engaging while being educational, entertaining, or inspiring.

  • Muze’s marketing tactics lets you showcase your business where your customers will see it. Our data will let us know the best options for when and where, and then know what happens after. The digital space is crowded. We help you stand out.

  • If your strategy requires social content, social ad placement, or social management, our social team is the most detailed in the business. We use future trends as ways to achieve discernible results. As always, we measure things here other companies don’t think of. It works, or we make it work.

  • We evaluate all aspects of your business and help design and implement digital marketing plans. We help with backend setup, we create and analyze content, and help put action items into place so your business is setup for whatever success looks like. It’s where we stand out.

  • Data analytics is the fuel behind your business growth. Without data, you have to make a lot of guesswork with your strategies and whether or not they’re working. With data, you can understand your customers, how your marketing efforts are doing, and whether or not you’re reaching your target audience.

Analytics and Reporting

  • Muze goes in-depth with what you currently have set up for your business. We start and focus on learning about your business goals, then help ensure your website is setup to track relevant events.

    The Muze Team also recommends any and all other dimensions that you should consider.

  • After the audit, Muze will set your business up for success utilizing GTM. The findings from the Analytics Audit will be put into place.

  • Have a team that wants to learn what marketing data could mean for your business? As a former teacher, Kyle will lead your team through a 2-hour training about the capabilities available for your business and the type of information that is accessible.

    You can expect to learn about setup, what Google allows you to learn, reporting types, and custom GA4 data.

    This is a recorded training meant for 6 or fewer people.

  • Want to understand your marketing? Track all aspects of your marketing strategy - even traditional methods - with Muze’s in-depth setup.

    This is necessary for successful business. We will ensure you have the best data possible to make informed decisions.

    All setup and integration comes with training. You will have complete ownership of your data, but an understanding of how to access, analyze, and optimize is critical.

    Examples of integrations:

    *Google Tag Manager

    *GA4

    *Social Platforms

    *Mailchimp & Other Email Platforms

    *Search Engines

    *Event Trackings

    *Custom Software

  • Want Muze to handle your reporting? You will receive a monthly video review of your specific KPI dashboard.

    We uncover findings and make recommendations based on your data.

  • In addition to the basic reporting information, the Muze Team will have a 90 minute monthly debrief on the state of your marketing efforts. We review the data throughout the month, and report findings during this time.

    We focus on KPI benchmarks, what is currently happening, and forecast any optimizations.

Interested in analytics but not marketing services? Our Analytics Program might be for you!

“It is a capital mistake to theorize before one has data.”

-Sherlock Holmes in “A study in Scarlet” by Arthur Conan Doyle